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Hello News


Motorola + Estadão

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Hello News


Motorola + Estadão

 

Motorola & Estadão get together
to change the way news is made.

To create buzz around the launch of the Moto Z, the Moto Mods compatible smartphone, Motorola chose its most acclaimed add-on: the Hasselblad True Zoom. But how best to position the product, playing up its qualities, and extending the news cycle?

 
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Exclusive pictures for the “Estadão” newspaper were taken using a Moto Z + Hasselblad True Zoom.


In the project photos, a subtitle told that they were clicked with Hasselblad.

 

Exclusive pictures for the “Estadão” newspaper were taken using a Moto Z + Hasselblad True Zoom.


In the project photos, a subtitle told that they were clicked with Hasselblad.

 

Almost 300 photos published

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To the front page and beyond


More than 40 pieces of media publicized the Moto Z during the project.

To the front page and beyond


More than 40 pieces of media publicized the Moto Z during the project.

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On & Off


On & Off


The project went beyond the printed newspaper
and was present in all the Estadão's digital platforms 

A digital hub brought together all the content produced by journalists.
patrocinados.estadao.com.br/eztadao/

Social power: Motorola's social networks have amplified the reach of the project.

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The Exhibition


“Photojournalism in our hands”

The Exhibition


“Photojournalism in our hands”

The success of the project generated an art gallery with the photos taken.

The "Photojournalism in our hands" Exhibition attracted an audience interested
in the subject and curious about the Moto Z with HasselBlad True Zoom.

To present the Insta-Share Projector,
another Moto Mod, some of the photos
were projected at the exhibition.

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Results


Results